The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Don't Give Up
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Banners - Dynamic / Single
The Clock
Agency: Doubleyou/Sra. Rushmore / Barcelona
Client: DIAGEO Category: Banners - Dynamic / Single
Bracket-o-matic Banner
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero Category: Banners - Dynamic / Single
Jeep® Grand Cherokee Bannercampaign "Percussion Drill"
Agency: Elephant Seven / Hamburg
Client: Chrysler Deutschland GmbH Category: Banners - Dynamic / Single
Beate Uhse parental controls for TV viewing
Agency: kempertrautmann gmbh / Hamburg
Client: Beate Uhse TV Category: Banners - Dynamic / Single
NikePlus: Virtual Run
Agency: Nitro London/Mook / London
Client: Nike Category: Banners - Dynamic / Single
Dare to touch.
Agency: Serviceplan Munich / Hamburg / Munich
Client: Fromms MAPA GmbH Category: Banners - Dynamic / Single
Award:
2008 Interactive Gold Pencil
Agency:
netthink / Madrid
Client:
adidas
Title:
Impossible is nothing
Category:
Banners - Dynamic / Single
Annual ID:
08007N
Award:
2008 Interactive Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Don't Give Up
Category:
Banners - Dynamic / Single
Annual ID:
08008N
Award:
2008 Interactive Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Quote
Category:
Banners - Dynamic / Single
Annual ID:
08009N
Award:
2008 Interactive Bronze Pencil
Agency:
Doubleyou/Sra. Rushmore / Barcelona
Client:
DIAGEO
Title:
The Clock
Category:
Banners - Dynamic / Single
Annual ID:
08010N
Award:
2008 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Coke Zero
Title:
Bracket-o-matic Banner
Category:
Banners - Dynamic / Single
Annual ID:
08106N
Award:
2008 Interactive Merit Award
Agency:
Elephant Seven / Hamburg
Client:
Chrysler Deutschland GmbH
Title:
Jeep® Grand Cherokee Bannercampaign "Percussion Drill"
Category:
Banners - Dynamic / Single
Annual ID:
08107N
Award:
2008 Interactive Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Beate Uhse TV
Title:
Beate Uhse parental controls for TV viewing
Category:
Banners - Dynamic / Single
Annual ID:
08108N
Award:
2008 Interactive Merit Award
Agency:
Nitro London/Mook / London
Client:
Nike
Title:
NikePlus: Virtual Run
Category:
Banners - Dynamic / Single
Annual ID:
08109N
Award:
2008 Interactive Merit Award
Agency:
Serviceplan Munich / Hamburg / Munich
Client:
Fromms MAPA GmbH
Title:
Dare to touch.
Category:
Banners - Dynamic / Single
Annual ID:
08110N